EUFAULA, Ala. (Feb., 2012) - Securing its lead in marine sonar technology, Humminbird® is launching an exclusive sonar accessory that will give anglers detailed 360 degree views.


Humminbird's 360 Imaging™ provides a complete around-the-boat, underwater image with the same sharp detail anglers have come to know with Side Imaging® technology. With a single sweep, 360 Imaging has the ability to cover a 300-foot diameter circle (70,685 square feet).

"Think of the advantage a tournament angler will have being able to see what's in front of the boat without spooking the fish," said Jeff Kolodzinski, brand manager, Humminbird. "Also, for the first time ever, an angler can have their boat in a stationary position and receive updated underwater images from around the entire boat. They could even see bait balls or fish swimming by."

Anglers have numerous options when viewing 360 Imaging. They can view the entire circle or break it down in segments. For instance, they can select just to see what's in front, back or either side. Split screen viewing is also available so the image can be displayed with a chart or traditional SwitchFire™ Sonar.

"We are taking a giant leap forward with the most state-of-the-art sonar technology on the market," said Kolodzinski. "For competitive anglers especially, getting the best image possible of fish location is critical. With 360 Imaging, anglers now have a whole new world opened up for them. Anglers have been asking for this kind of technology for years and now they finally have it."

The 360 Imaging accessory includes a Transducer Deployment System (TDS) that attaches to the boat transom or jackplate. TDS lowers the transducer below the bottom of the boat and outboard to ensure an unobstructed underwater view. For the sharpest images, 360 Imaging can be used when stationary or trolling up to 7 miles per hour.

This sonar accessory is exclusively compatible with current Humminbird Side Imaging-equipped models that are Ethernet-capable. The suggested retail price of Humminbird's 360 Imaging is $1,999. Availability is expected later this summer.

Here are some other key features of Humminbird's 360 Imaging accessory:
• Ability to mark waypoints anywhere on the 360 Imaging screen
• An audio alert is given when the boat nears a waypoint within casting range
• Capable of recording video and screen captures
• Eight color palettes
• Four sonar speed settings
• Specific area can be selected and zoomed in on

For more information visit humminbird.com, contact Humminbird, 678 Humminbird Lane, Eufaula, AL 36027, or call 800-633-1468.

Johnson Outdoors Marine Electronics, Inc. consists of the Humminbird, LakeMaster, Geonav, Minn Kota and Cannon brands. Humminbird® is a leading innovator and manufacturer of fishfinders, fishfinder/GPS combo units, ice flashers and digital depth gauges. LakeMaster® is the premier brand of high-definition electronic fishing charts. Geonav® develops and manufactures state-of-the-art integrated navigation systems and autopilots for blue-water fishing and cruising yachts. Minn Kota® is the world's leading manufacturer of electric trolling motors, as well as offers a complete line of shallow water anchors, battery chargers, trim tabs and marine accessories. Cannon® is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories.

Contact:
Steve Roth
(402) 437-6400
steveroth@swansonrussell.com