The Rocky® and Mossy Oak® Gear Up Your Obsession Contest ends October 31st

10/8/06

NELSONVILLE, Ohio - In celebration of the launch of hunting season and an awesome apparel line,
ROCKY® and Mossy Oak® launch the Gear Up Your Obsession Contest.

The grand prize is a limited edition Mossy Oak® 2008 Toyota Tundra. Other prizes will include
Mossy Oak® Work Wear, ROCKY Ranger boots and more.

"ROCKY has had truck give-a-ways before now," said Sam Coalson, Outdoor Marketing Manager for
ROCKY, "But this Mossy Oak® Tundra is really cool. Its details include limited edition Mossy Oak®
accents and decals."

The contest began October 1, 2008 and ends at midnight on October 31, 2008. Contest entrants
must go online and enter at gearupyourobsession.com. For more information, rules and regulations,
visit http://www.gearupyourobsession.com or http://www.rockyboots.com.

Founded in 1932, ROCKY manufactures and markets rugged outdoor, duty, work and western
footwear, apparel and accessories. The company's products are available in nearly 3,000 retail and
catalog outlets. It is a division of Rocky Brands, a publicly traded company on NASDAQ® under the
symbol: RCKY. More information can be found at http://www.rockyboots.com.

Media Contact:
Amber E. Vanwy (740) 753-1951 ext. 2156 or ambervanwy@rockybrands.com