Friday, September 9, 2011
BIRMINGHAM, Alabama - Economy not improving fast enough for you? Take heart - there's good news for bowhunters and everyone involved in the business of archery. The annual Archery Business bowhunting license sales survey results featured in the October 2011 issue of Archery Business found U.S. bowhunting license sales hit an all-time high in 2010 (an estimated 3.64 million). The survey also found the 2010 season posted the largest year-over-year growth (144,363 more than 2009) of any in the past 10 years.
The growth marks the eighth year in a row U.S. bowhunting license sales have risen, helped along by a total of 24 states that posted license sales increases, and despite sales declines (though most shortfalls were rather nominal) in a total of 12 states.
Looking for another reason to feel good about the business of archery? Consider the wide-ranging whitetail deer, North America's most popular big-game animal and lifeblood of archery pro shops most everywhere. The October issue of Archery Business showcases some of the year's most notable deer gear - the stuff bowhunters will be seeking to add to their arsenals this year. From ultra-compact new game cameras to cool new camo clothing, boots and smartly designed accessories, Archery Business taps into some of the latest-breaking new innovation, including plenty of exciting "mid-year" releases not seen at the trade shows.
Crossbows? They're one of the fastest-growing segments of the sport, and the October issue of Archery Business features proven tips on how to sell more of them, and their accessories, by quizzing some of the nation's best pro shops.
By now most everyone has heard of the widely popular National Archery in the Schools Program (NASP). What most pro shops don't know is that with a little effort and determination, this fast-growing program can quickly become a shop's primary profit center. Not only does the NASP provide serious income potential in traditional "off season" months, it allows pro shops to recruit lifelong customers and greatly expand their customer base. Learn how you can help your local schools get involved in NASP - and more - in the October issue of Archery Business.
All this and much, much more is in the October issue. Check it out! Visit www.archerybusiness.com for more details.
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